5 Internet Marketing Strategies to Boost Efficiency

The internet marketing strategies you use should not only be effective but also help you increase efficiency as well. Operating an internet marketing business involves many functions and tasks so wherever and whenever you can increase efficiency you should strive to do so. The name of the game online is to first increase your web presence so that you have an audience to which you can promote. Gaining this exposure is very important, does take effort and can be time consuming, so you want to work as efficiently as possible

Here are 5 strategies you can use to expand your web presence in order to promote your internet marketing business to others in an efficient manner!

Blog

Blogs are great platforms off of which you can promote an internet marketing business as well as interact with visitors to get their feedback! A blog also offers you the opportunity to add fresh content, and easily, as much as you like. This is important since search engines love fresh content and you in turn will love both the exposure and traffic you will receive as a result!

Submit Articles

Submitting articles online is another great way to not only increase your web presence but also build valuable back links to your site. Most directories have high page ranks and when they publish your article they also are linking to your site. This happens because you have placed a link to your site in the resource box of the article you submitted! In addition you can use your articles as blog posts as well which helps you increase efficiently and that is what it is all about!

Free Giveaways

You can offer free giveaways on your blog or on a squeeze page you are using to build a list. You are building a list right? Of course the 'gift' you offer will once again be linked to your business site and you will also want to encourage others to share the gift with their friends. Remember the articles you are submitting? Well you can direct people to your squeeze page with the link in your resource box and here again you will be boosting your web presence and increase efficiency at the same time!

Signature File

As you navigate around online and get involved in social sites, forums, sending emails or even blog commenting always leave a signature file. This simply reflects your name, company name and of course your link. This is you calling card and you want to leave it everywhere when the opportunity presents itself!

RSS Feeds

Make available on your blog an RSS feed tab so that people can easily follow your updates. Be sure to place this tab prominently so that visitors do not have to go searching for it therefore it is recommended to position it at the top of the page! The easier it is for someone to subscribe to your feed the greater chance of their return and this will lead, hopefully, to loyalty which then leads to referrals. Now you have one simple tab that will help expand your web presence on a viral basis! Can you spell efficiency?

The internet marketing strategies reviewed above all target helping you to increase efficiency when working online without sacrificing effectiveness! To be successful an internet marketing business must establish a web presence in order to have an audience to which it can promote. Equally important is that when working online you must make the best use of your time since there will be many demands for it. Working as efficient as possible but in an effective manner is therefore the key. The strategies reviewed above serve as suggestions as to ways in which you can accomplish just that!

How Not to be Mistaken as Spam

We all know that this aspect of email marketing is very important because as we all know almost everyone immediately deletes emails they perceive as spam without even checking on the validity of the mail. Because of this I think it only appropriate that I follow up the post on email marketing with one that gives a few tips (mostly common sense) on how to present your email so as to avoid looking like spam.

TIP #1: Make sure you adhere to the CAN-SPAM Act - Passed five years ago (December 2003) this law actually allows you to send unsolicited mass emails, however it tells us to…

* label the emails (emails with no subjects not allowed!)
* not use deceptive subject lines
* include opt-out instructions
* include your company’s physical address

TIP #2: Work on your title - It’s all in the title. As I said earlier most people delete spammy looking email without even clicking on it to check whether it contains spam or not so make sure that the title does NOT look like spam. The top things that make email subjects appear spammy include:

* using ALL CAPS
* using lots of punctuation marks
* using words associated with spam like credit card, pharmacy, viagra, etc. - Another problem you’ll encounter here would be that spam filters will likely catch your email so that it wouldn’t even have the chance of being viewed by the recipients.
* incorrectly spelled words and senseless words/titles

TIP #3: Don’t use free email services - Though I love free email services when it comes to your business correspondence you should invest in a paid mail service. Spammers in general use free email services so that people are more wary of messages from unknown senders with email providers like Hotmail, AOL, etc. Even if people do decide that your email is not spam it’s still a point against you because it makes you look rather unprofessional.

TIP #4 - Test your email to see if it’ll pass most spam detectors/filters - You can do this by using software like Spamcheck. Spamcheck is a free software and is easy to use so you have no real excuse not to test your email before sending them out.

How Write Effective Email Subject Lines

A Word of Warning

First of all, we have to keep in mind the risk of being flagged as spam.

While there are plenty of ways you can ratchet up the impact of your subject lines, balance this impulse by remembering you want to maintain the long term value of your list.

What do spam emails look like? Just look in your spam folder. They shout, they use lots of dollar signs, excessive punctuation, and tend to be, well, needy. Having said that, you can learn a lot from the good spams, there is a reason why spam continues … it makes money, so some of this has to be down to copywriting and not just sheer quantity.

Keep your email subjects familiar and consistent also, start with the same words so the recipients recognize you. I tend to start with the name of the newsletter. You are better off starting with the name of the newsletter because a lot of email clients will chop off the words at the end for space reasons.

Now, some of you will be thinking “Hey, there is no need – the recipient gets my email address”, which is true if you send your emails from “XXX Newsletter” but a lot of people don’t have a special email account for your newsletter. For example I like people to reply to the emails I send out so I send them out from me. Also, a lot of times email software shows the email address, not a friendly name, or the recipient only looks down the subject lines. My advice, as always, is do your own testing.

Optimal Email Subject Line Lengths

“How long should my email subject line be?” is the next question we need to cover. I get asked this a lot, and my answer is always “Long enough but not too long” :)

The maximum subject line length will be enforced by your software, but always try to keep it below 50 characters (including punctuation and spaces), because after that you are almost guaranteed to get cropped by email clients. Personally I aim for much lower, a goal of 20-30 characters has worked well in my testing, and certainly those with below 30-40 characters perform much better than those above …

That said, I do NOT rigidly stick to this. It’s important to get your point across clearly, and if that takes a few extra characters, so be it. I refer again to my point above about long term value. Your emails have to make sense.

Writing Compelling Email Subject Lines

The trick to writing email subject lines that get your messages opened is to appeal to the recipients emotions, needs and curiosity.

Consider your own behavior. When you are going through your inbox, what are your thought processes? You open emails based on the five ‘I’s …

1. Importance – If it is work-related, or a PayPal payment, you are going to open that email smartish
2. Intrigue – Curiosity, like a good joke or riddle, causes you to open the email to see what the punch line is.
3. Interest – We all have subjects that we love to read about, so sometimes all you have to communicate is the topic
4. Involvement – Pull on the heart strings, appeal to passion, greed, narcissism or any other emotional hot button
5. Investment – Recipients will be personally or financially invested in something. Craft your subject line around it and it will get opened.

So how do you put that into practice?

* News – Tell your recipients what’s new, something that is happening or just happened that they will want to know about
* Tips – “How to” is a great way to get your email opened, providing you connect your solution to the recipients needs
* Offer – Make a compelling offer that the recipient will want to take up
* Question – Ask a question that the reader will answer “yes” to, or maybe put the subject in the form of a mystery or puzzle where the they will feel compelled to find out the answer.

You can mix and match, of course. Consider the headline “Who else wants to learn how a librarian made $1,000 in one day?”. It’s a question, a how-to, and it is news.
The Most Important Factor in Email Subject Effectiveness

What people forget, of course, is that it is not how clever the email subject is but how much it appeals to the reader. The main factor that will impact your success (or lack of) will be how well you address your target audience.

source >> http://www.chrisg.com/email-marketing-tips-writing-effective-email-subject-lines/

What is email marketing

Email marketing is, as the name suggests, the use of email in marketing communications.

What sort of email?

In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

• Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
• Sending emails designed to encourage customer loyalty and enhance the customer relationship
• Placing your marketing messages or advertisements in emails sent by other people

Give me an analogy...

You can think of these three main forms of email marketing as the electronic equivalent of:

• Direct mail
• Sending people a print newsletter
• Placing advertisements in subscription magazines and newspapers

There is, however, one extremely important difference - the issue of permission (see later).

Why is email marketing so popular?

Email marketing is so popular because:

• sending email is much cheaper than most other forms of communication
• email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
• email marketing has proven very successful for those who do it right

Briefly review the three types of email marketing:

1. Direct email

Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect a list of customer or prospect email addresses.

You can also rent lists of email addresses from service companies. They'll let you send your message to their own address lists. These services can usually let you target your message according to, for example, the interests or geographical location of the owners of the email address.

2. Retention email

Instead of promotional email designed only to encourage the recipient to take action (buy something, sign-up for something, etc.), you might send out retention emails.

These usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers.

3. Advertising in other people's emails

Instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers. Indeed, there are many email newsletters that are created for just this purpose - to sell advertising space to others.